Do you still remember Kim Kardashian’s Paper magazine’s cover? Ok! Prepare to start speaking Kimoji. It’s not yet clear how Kim Kardashian’s emoji app, Kimoji, will revolutionize text-based communication. Perhaps in the future, instead of saying I love you mom, our grandchildren can just send a cartoon picture of Kardashian’s butt. Sometimes new technologies evolve in the hands of its users—let’s not forget that it was the users, not Twitter, who developed the hashtag. So who knows what utility we’ll find for Kardashian’s white Solo cup, the waffle (?), the peach covered in frosting (??), and the butt emojis. Even its launch disrupted Silicon Valley on Monday, when Kimoji crashed the app store. As she tweeted on Monday:
Downloads of the app peaked at 9,000 per second on Monday, and fans took to Twitter to complain that they couldn’t access Apple’s App Store during the surge. Kanye West was proud.
I’m so proud of my wife! This KIMOJI idea is so dope… pic.twitter.com/fsWK5FOGTE
— KANYE WEST (@kanyewest) December 22, 2015
The Kimoji app costs $1.99. And, please recall that Kardashian’s last mobile app, Kim Kardashian Hollywood, made more than $100 million.